Communication strategy for Ukraine on Implementing Association Agreement and Deep and Comprehensive Free Trade Agreement
14.05.2016 ,


Kyiv, May 12, 2016 

Communication strategy for Ukraine on Association Agreement and DCFTA

On May 12, 2016, Institute of World Policy organized a workshop, dedicated to analysis of the communication strategies used in Ukraine in order to increase public awareness on the Association Agreement and DCFTA with special focus on the information campaigns initiated by government institutions, NGOs, and the media.

The participants of the workshop agreed that Ukrainian government with the help of other stakeholders should elaborate and implement a coherent communication strategy based on deep situation analysis, thoughtfully defined target groups, appropriate messages and activities, real budget.  Plus, the discussants approved the idea that people-to-people contacts are very important part in communication process and that the most successful stories of the euro integration process are the best way of AA and DCFTA popularization in Ukraine.

The project “V4 Supporting Communication Strategy of Moldova, Georgia and Ukraine on implementing AA and DCFTA” is led by the Foreign Policy Association of Moldova and supported by the International Visegrad Fund. The opinions expressed during the events/publications are those of the participants/authors and do not necessarily reflect the views of the International Visegrad Fund.

Presentation in PDF (Ukrainian)

Te read more visit:

More information about the project can be found on the project website:

Interna­tional Viseg­rad Fund

Foreign Policy Association Communicating Europe

Foundation Institute for Eastern Studies

Center for EU Enlargement Studies Research Center of the Slovak Foreign Policy Association

Association for International Affairs The Georgian Institute for Strategic Studies

Civic Organization Institute of World Policy

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